12 South Shopping Guide

Style & Beauty

12 South Shopping Guide

Style & Beauty, Feature, Guide, Shop,

12 South Shopping Guide

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Style & Beauty, Feature, Guide, Shop,

12 South Shopping Guide

12 South Shopping Guide

Style & Beauty, Feature, Guide, Shop,

12 South Shopping Guide

Published By: Alison Abbey Hudak   •   June 19, 2024

12 South Shopping Guide

Published By:
Alison Abbey Hudak Alison Abbey Hudak
June 19, 2024

Style & Beauty, Feature, Guide, Shop,

From local gems to national treasures, 12 South is forever upping the shopping game in Nashville. We’ve compiled a list of the growing retail options in the area so you can plan your shopping spree before you even arrive.

Alice and Olivia

Flirty, feminine and oh-so-fierce, Stacey Bendet brings her beloved brand to Nashville. 2803 12th Ave. S, Ste. 101, aliceandolivia.com


Inside the Away Nashville store. Photo courtesy of Away


The luggage company that made excess baggage chic, Away set up shop with a range of suitcases and more. 2311 12th Ave. S, Ste. 103, awaytravel.com

Buck Mason

Updated, modern American classic menswear. 119 Halcyon Ave., buckmason.com

Draper James

Reese Witherspoon’s girlie Southern style is on full display at her clothing line’s flagship store. 2608 12th Ave. S, draperjames.com

Emerson Grace

Owner/buyer Kimberly Lewis has made this high-end yet approachable Nashville boutique a must-visit since it opened in 2013. 2304 12th Ave. S, emersongracenashville.com


Crue’s owner, Laura Fawaz, brought luxury workout wear, lounge, and lifestyle fashion to Nashville in 2018. And we don’t remember what it was like before she arrived. 2905 12th Ave. S, Ste. 101, shopcrue.com


This laid-back California brand with a focus on sustainability and community impact set up shop in Nashville recently, creating a new spot to source well-crafted basics and beyond. 2315 12th Ave. S, fahertybrand.com


This sweet boutique has multiple Nashville locations, but the 12 South shop is a destination for affordable feminine fashion. 2516 12th Ave. S, finnleysonline.com


The beloved jewelry brand finds a home in 12 South with a boutique filled with trendy pieces at fabulous price points. 2301 12th Ave. S, gorjana.com

Grace Loves Lace

A bridal boutique specializing in luxe sustainable gowns. 2222 12th Ave. S, 2nd floor, graceloveslace.com


This Charleston-based jewelry boutique offers up meaningful, soul-boosting, high-quality jewelry designed to celebrate the life and memories of the customer. 2309 12th Ave. S, shophart.com


This upscale women’s clothing boutique was created by celebrity stylist Claudia Robertson Fowler, who has dressed the likes of Faith Hill, Miranda Lambert, Trisha Yearwood and Martina McBride. 2803 12th Ave. S, hero12s.com

Imogene+ Willie

This high-end spot focuses on quality denim and tees–and its vibe and philosophy are pure Music City. 2601 12th Ave. S, imogeneandwillie.com

Jenni Kayne

Timeless, classic and effortless, Jenni Kayne has been at the forefront of clean girl fashion since launching in 2002. 2803 12th Ave. S, Ste. 104, jennikayne.com

Judith Bright

Nashville-based jewelry loved Judith Bright turned her lifelong passion for the craft into a career, opening her eponymous shop in 12 South in 2014 after a successful run at the Mall at Green Hills. 2307 12th Ave. S, judithbright.com

King Baby Studio

Artisan jewelry with a rock n’ roll edge is on full display at the King Baby boutique. 2814 12th Ave. S, kingbabystudio.com


From sunglasses to optical lenses, this adorable mini boutique offers a wide array of Krewe’s exceptional, handcrafted frames. 2908 12th Ave. S, krewe.com

La Vie Style House

This colorful boutique filled with a curated collection of playful one-size-fits-all caftans is an instant mood booster–and wardrobe addition. 2803 12th Ave. S, Ste. 103, laviestylehouse.com

Lele Sadoughi

This unabashedly feminine accessories house is the perfect place to find your sartorial accents… and get a dose of bedazzled dopamine. 2803 12th Ave. S, Ste. 109, lelesadoughi.com


From floral frocks to ruffled rompers, LoveShackFancy is the go-to spot for all things flirty and frilly. 2301 12th Ave. S, loveshackfancy.com


From effortless denim to timeless, tailored pieces, Madewell never goes out of style. 2709 12th Ave. S, stores.madewell.com

Marine Layer

Oh-so-soft knits and California-inspired designs reign supreme at this sunny shop. 2705 12th Ave. S, marinelayer.com


Handcrafted, everyday fine jewelry is the name of the game at Mejuri. The boutique is filled with baubles you won’t want to leave behind. 2803 12th Ave. S, mejuri.com


One of Nashville’s original high-fashion boutiques, Moda is a must-shop for fashionistas looking for fabulous jewelry, apparel and gifts. 2511 12th Ave. S, modanashville.com

Molly Green

A family-owned and run fashion brand with a focus on chic, fun, comfortable, playful apparel and accessories, Molly Green is a favorite of locals and tourists alike. 2408 12th Ave. S, hopmollygreen.com

Oliver Peoples

The name to know in eyewear is one of 12 South’s newest tenants. 2803 12th Ave. S, oliverpeoples.com


Born out of designer denim, Paige has grown into a full-fledged fashion house, with on-trend styles for men and women meant to last beyond a season. 2803 12th Ave. S, Ste. 107, paige.com

Rag & Bone

Combining the elegance of British tailoring with the design of American workwear, Rag & Bone has been a favorite of the fashionable since its debut two decades ago. 2803 12th Ave. S, Ste. 110, rag-bone.com

Stoney Clover Lane

An influencer favorite, Stoney Clover Lane offers a slew of personalized and customized accessories to your heart’s content. 2707 12th Ave. S, stoneycloverlane.com

UAL 12 South

A haven of designer pieces at less than designer prices, UAL has more than one location in Nashville, but the 12 South outpost has a community feel that brings discount shoppers together for a common goal. 2900 12th Ave. S, store.shopual.com

Vinnie Louise

With a dedication to helping customers curate their own personal style with one-of-a-kind pieces and accessible pricing, Vinnie Louise is a shopping staple in 12 South. 2308 12th Ave. S, Ste. 2430, vinnielouise.com


Drawing inspiration from the active California lifestyle, Vuori makes performance apparel with a focus on community and sustainability. 2701 12th Ave. S, vuoriclothing.com

White’s Mercantile

A 12 South landmark and thoroughly modern general store, White’s Mercantile has something for everyone–from apparel and accessories to cookbooks and kitchen accouterments. 2908 12th Ave. S, whitesmercantile.com

Photography by: Courtesy of LoveShackFancy Nashville


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