French luxury house Louis Vuitton has been named an official global partner of Formula 1, and the title partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025 in Melbourne.

Throughout the 2025 race season, LV will maintain a constant presence, from trackside signage to crafting the emblematic Trophy Trunk, which will be presented ahead of each race and once more at the podium when it’s time to honor the winner.

The Australian race kicks off the season, March 14 to 16, putting Louis Vuitton in pole position.

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“I am immensely proud of this partnership between Louis Vuitton and Formula 1 with our shared ambition to always strive for innovation, craft and precision,” says Pietro Beccari, Chairman and CEO of Louis Vuitton, in a press release. “The synergy of our two worlds is echoed in the savoir-faire of our ateliers and garages, artisans, and engineers while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race.”

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“This is an incredible partnership bringing together two of the world’s leading brands,” adds Stefano Domenicali, President and CEO of Formula 1. “The synergies between our organizations are exceptional, with our mutual focus on innovation, creativity, and the pursuit of excellence – values we know resonate with our respective audiences. We believe our collaboration brings our fans even more opportunities to combine their interests to enjoy the very best in life, and we know Louis Vuitton will bring their style and passion to the Paddock and beyond.”

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