High-end global jewelry brand Jason of Beverly Hills is claiming its stake in Music City.

Worn by the likes of Kim Kardashian, Rihanna, Stephen Curry and Drake, the label has remained a major player in luxury jewelry design since its 2002 inception. Now, it’s taking up residence at The Mall at Green Hills, unveiling an opulent Nashville flagship boutique.

“Nashville has become a destination for entertainment, sports and luxury,” Arasheben says. “We’ve built our reputation by catering to high-profile clients, and we know that same demand exists here. This new location gives Music City direct access to our exclusive collections, custom work, and signature high jewelry pieces.”

The jeweler is known for its red carpet designs, custom jewelry, engagement rings and bespoke championship rings, which extend to the NBA, NFL and NHL. At the Nashville showroom, visitors can peruse a range of custom-designed pieces, along with a curated selection of diamond and statement jewelry creations.

“Our championship ring program and custom work have set us apart from the beginning. Whether it’s designing rings for the NBA Finals or creating a bespoke diamond piece for an artist’s world tour, we push the boundaries of what luxury jewelry can be. Nashville is the perfect city to continue that legacy,” Arasheben adds.

The brand’s elite clientele also extends to Nashville’s own Carrie Underwood, Kane Brown and Jelly Roll, who have been spotted in some of Jason’s most popular pieces. Appealing to A-list celebrities, athletes, music industry professionals and collectors, the brand offers private concierge services and VIP shopping experiences, which have already generated buzz in large-scale markets like Hollywood, Las Vegas and Miami.

Given Music City’s bustling music, sports and business communities, Arasheben says the label’s move to Nashville is a natural next step in the brand’s expansion into the country’s thriving luxury spaces.

For more information or to schedule a private shopping experience, visit JasonofBeverlyHills.com or follow @JasonofBeverlyHills on social media.

See also: 12 South Shopping Guide