Virgin Hotels Nashville is getting a festive holiday takeover from Mariah Carey’s award-winning Irish whiskey label, Black Irish.

Hosted from Nov. 15 through Dec. 30, Mariah Carey’s Black Irish Holiday Bar features festive cocktails and a themed winter wonderland design by Bucket Listers, the team behind the Malibu Barbie Cafe, Diamonds and Rose Experience by Bravo and Saved by the Max experiences.

“This partnership not only highlights the festive spirit we embody at Black Irish but also showcases the incredible synergy between our brand and Mariah’s iconic holiday presence,” says John Herzog, CEO of Black Irish. “We’re excited to offer guests at Virgin Hotels an unforgettable opportunity to enjoy a signature Black Irish cocktail alongside immersive holiday moments inspired by Mariah herself. It’s the perfect way to toast to the season and celebrate this special milestone together.”

Coinciding with the 30th anniversary of Carey’s quintessential seasonal classic, “All I Want for Christmas Is You,” the exclusive pop-up event embodying the theme with a window photo display adorned with a custom neon sign of the song title and wreath seating to recreate the Christmas Special’s iconic album cover.

Featured Black Irish-infused beverages include the Signature Espresso Martini with Black Irish Irish Cream and a candy cane rim, the Martini Flight and the Cocoa Coffee, a glitter sprinkle and edible butterfly-topped cocktail made with Black Irish Irish Cream.

“Black Irish cream is my new favorite,” Carey says. “Especially in the holiday season, you can enjoy it over ice as well and in eggnog.”

Visitors can also enjoy an interactive photo booth, a Black Irish Christmas tree, a “Letters to Mariah” station, a lyric wall and more while taking in the holiday-themed environs.

“We’re excited to be partnering with Mariah Carey’s Black Irish and Bucket Listers to bring this holiday experience to life across select Virgin Hotels,” says James Bermingham, Chief Executive Officer of Virgin Hotels Collection. “Born and raised in Ireland, this collaboration is the perfect way to start the holidays. Virgin Hotels has always been synonymous with entertainment and music, and this limited-time pop-up is a direct connection to that legacy.”

Mariah Carey’s Black Irish Holiday Bar at Virgin Hotels Nashville is available from Monday to Sunday, with 90-minute time slots offered between 4 and 9:15 p.m. Tickets start at $20 and include a complimentary Black Irish welcome cocktail.

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